Skip to content

Customer Experience and The Challenges of Marketing Attribution

Marketing Attribution

Marketing attribution has always been a powerful way to collect actionable data about the marketing touchpoints a consumer encounters on their path to purchase. As such, the ability to identify the performance of channels, campaigns, and even specific marketing tactics is important in ordinary circumstances. But at a time when C-Suites are putting pressure on…

Read More

Retaining your BFCM Shoppers

Retain Your BFCM Shoppers

BFCM Expert Tips Series: Post 3 With U.S. consumers spending close to $20B on ecommerce purchases across Black Friday and Cyber Monday in 2021, it would be fair to say that BFCM has become the Super Bowl for online retailers. Historically, this has meant ecommerce brands finding the best way to captivate deal-seekers. And with…

Read More

How to Host an Unrivaled BFCM Shopping Experience

BFCM Expert Tips Series: Post 2 With online retailers continuously upgrading their Black Friday and Cyber Monday strategies, it’s no surprise that anticipation for the biggest shopping event of the season seems to escalate year after year.  But as uncovered in our recent 2022 Holiday Shopping Report, things look a little different for ecommerce brands…

Read More

Maximizing Opportunity Before BFCM

BFCM Expert Tips Series: Post 1 As we embark on another holiday shopping season, ecommerce brands are preparing for their busiest time of the year, including everybody’s favorite weekend of eye-popping deals: Black Friday and Cyber Monday. While every holiday shopping season gives brands a chance to boost their bottom lines, this one is poised…

Read More