Ecommerce Marketing
How to Harness the Power of Personalization with Reviews & Customer Attributes
Whether the goal is to increase conversions and average order values, or to optimize marketing spend and foster brand loyalty, having the ability to create personalized experiences can be a game changer for Shopify brands and other online retailers. But while personalization can seem like a complicated or advanced marketing strategy, the fact is that…
Read MoreHow to Scale Your Data Collection Program to Fuel Customer Personalization
Online shopping’s explosion in popularity, and the emergence of an ecommerce industry that’s packed with competition, has ratcheted up the pressure on Shopify brands to deliver truly personalized customer experiences. In fact, according to our own data, 79% of consumers today say that personalized shopping experiences in the form of product recommendations, personalized communication, and…
Read More4 Ways Shopify Brands Can Personalize the Ecommerce Customer Experience
When thinking about your favorite restaurant, what comes to mind? The delicious food? The relaxing ambiance? Or perhaps it’s the staff who knows your name, your favorite dish, and the exact booth in the restaurant that you like to sit in? Chances are all of these things play a factor. But what many people consider…
Read MoreHow Personalization Can Benefit Your Shopify Store
When customers visit your Shopify store, they want to feel like they’re shopping with a brand that knows them. In fact, 80% of shoppers are more likely to make a purchase if a company has adopted a personalized approach. In today’s ecommerce world, personalization takes on many forms. From custom ads for repeat visitors, emails…
Read MoreExpert Insights: How to Increase Your Conversion Rate Across the Customer Journey
It’s never been more important for ecommerce brands to focus on conversion rate optimization. With customer acquisition costs spiraling amid broader economic challenges like inflation, rising interest rates, and high supply chain costs, the urgency for brands to maximize the value of their visitors and existing customers has been ratcheted up significantly. In fact, recent…
Read MoreSite Speed and Why It Matters for Your Reviews Program
When it comes to determining the effectiveness of your reviews program, it’s crucial to give significant consideration to site speed. A slow-loading website can dramatically impact the user experience, leading to higher bounce rates and lower conversion rates. And with nearly 70% of consumers saying that page speed impacts their willingness to buy from an…
Read MoreQuality vs. Quantity: Why High-Quality Customer Reviews Matter in Ecommerce
If you’ve been keeping tabs on our blog, you know how passionate we are about customer reviews and their incredible value for ecommerce brands. It’s something we write about often, as we look to increase our readers’ understanding of reviews, user-generated content (UGC), and the importance of gathering zero-party data (ZPD) in this increasingly privacy-centric…
Read MoreMaximize Review Generation, Increase Your Conversion Rate
How to collect more reviews, social proof and zero-party data for CRO Customer reviews have become an increasingly critical component of any effective ecommerce digital marketing strategy. More than lending credibility to your brand, a truly optimized review program can help establish a deeper sense of trust among your customer base, enhance your ability to…
Read MoreHow to Increase Conversion Rates and ROI by Maximizing Your Reviews Displays
Ecommerce business owners and marketers know how crucial customer reviews are for driving conversions, higher AOV, and more revenue. Consumers today are faced with an overwhelming number of shopping options and reviews help them cut through the noise and provide the social proof needed to help them make more informed and confident purchases. In fact,…
Read MoreOkendo’s 2023 Ecommerce Trust Report
The Increased Importance of Social Proof & Personalization in Building Trust That Sells There’s no denying it: today’s consumers are much harder to sell to. Since the dawn of the internet age and, in particular, the birth of ecommerce, consumers’ expectations for the brands they buy from have been continuously on the rise. This is,…
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