The Office of Angela Scott
in Cost Per Action
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The Office of Angela Scott is a female-founded, funded, and operated brand that celebrates the immeasurable power of women through shoes. Product lines ranging from comfortable sneakers to we-mean-business brogues provide women with beautiful works of craftsmanship for their feet. The Office of Angela Scott’s shoes give women, whether they’re working from home, a classroom, or a lab, the confidence they need to achieve amazing things. And it works — the brand has a devout following of shoe lovers that honor traditional shoemaking techniques and beautiful pieces of footwear.
The Office of Angela Scott has never had a problem attracting powerful women who love beautiful shoes. But the traditional craftsmanship techniques and quality materials used means this brand works with high-ticket items. These are notoriously hard to sell online, especially on an aggregate marketplace like Google Shopping. Performance Marketing and Creative ad agency MuteSix teamed up with Okendo to optimize the brand’s Smart Shopping ads and dramatically increase returns.
Creating a Google Shopping strategy that amplifies presence and increases return
Selling a varied collection of work shoes and sneakers, The Office of Angela Scott draws the attention of women from all walks of life. But selling luxury-level items online isn’t an easy feat — particularly in an aggregate marketplace like Google Shopping where price tags take center stage.
“The big thing for us was making sure we were staying competitive. A lot of the time we’re competing with wholesalers with big budgets and they obviously show up first in search results. We wanted to keep the campaigns cost-effective while getting our results to show up a little bit higher,” explains Madisson Cartwright, The Office of Angela Scott’s Director of Operations and Revenue.
Facing competition from brands with larger collections of budget-friendly products meant that The Office of Angela Scott team had to get creative with their listings. It wasn’t enough to attach one product image and hope for the best — not if they wanted to capture the intent-driven buyers who browse Google Shopping listings.
Even their Google Shopping ads needed a pinch of something special, thanks to an influx of competition on the platform. Luckily, FB and Google marketing agency MuteSix and Okendo’s review capture software were on hand to help.
"Before working with MuteSix, we just had a few limited shopping campaigns running that we built out ourselves, but they've helped us to manage the budget and build out different campaigns to target people more specifically”, explains Madisson.