Why ORLY Switched to Okendo from Bazaarvoice: Seamless Google Integration and High-Quality Reviews

ORLY is a leader in professional nail care and nail color with top-selling treatments. Available in top beauty retail stores and online, anyone who’s gotten a manicure in the past 47 years since its founding in 1975 has likely encountered an ORLY product.

• The brand is well-known in stores like Ulta, Target, and Walmart, but has a high number of SKUs, which means it competes for shelf space.
• ORLY needed to grow its presence on Google and make its Shopify store more discoverable to supercharge its DTC channel.
• To increase its DTC store’s visibility, ORLY partnered with Shopify agency GoldenWeb to audit its site and improve its SEO efforts
• GoldenWeb’s audit revealed that ORLY’s reviews weren’t loading quickly or visible from the Google cache view.
• With its reviews provider at the time, Bazaarvoice, ORLY could not syndicate reviews to Google Shopping. So GoldenWeb suggested migrating to Okendo to allow ORLY to:
  • Display star ratings and UGC in Google Shopping search results.
  • Dramatically enhance page load times and accelerate organic traffic.
  • Give ORLY more control over UGC collection and display.

• ORLY’s Google Shopping Ads have earned them a 2.5X return on ad spend after syncing reviews from Okendo.
• ORLY’s product pages load faster and index better in Google, helping them to capture more organic traffic.
• ORLY has more control over their UGC, including offering incentives to boost review generation, and collecting product and customer attribute data.