Muir Way Customer Story
in Click-Through Rate
in Conversion Rate
Muir Way sells unique maps for the adventurous soul, from relief maps of US states to historical depictions of far-flung destinations. Founded by travel-lover Jared Prince, the brand serves to bring beautiful places to everyone’s home while supporting key environmental causes along the way.
For a brand with such a loyal following, Muir Way’s Google Shopping ads were severely underperforming. In fact, the more the campaigns ran, the lower their ROAS got. Something had to change, so Muir Way joined forces with marketing agency Loop Club to revive their ads and create an injection of sales. By integrating Okendo reviews into their ads, they were able to significantly increase sales.
Smarter shopping is key for scaling sales
Armed with a fantastic product catalog and a loyal customer base, Muir Way teamed up with Loop Club to level up their Google Shopping efforts. Muir Way had been having trouble scaling their campaigns after a few technical tests brought very few results. In fact, every test had decreased ROAS to the point that it wasn’t working at all.
“When we took over the account, Google Shopping was our first priority. Loads of people are searching for maps on Shopping, and it’s a great way to drive low-cost clicks to a site,” explains Tim Keen, Co-Founder of Loop Club.
Once Loop Club took over Muir Way’s Google Shopping campaigns, they switched the ads over to Smart Shopping. For a brand like Muir Way that has a high AOV and solid conversion rates, this is often the best way to really push volume through.
The agency also segmented Muir Way’s products into different Smart Shopping campaigns based on their prices. Doing so gave Google’s complex algorithm cleaner data to work with, and essentially led to better results across the board.
Loop Club was able to unlock the blockers that were stopping us from reaching our full potential on Google Shopping, and it's only up from here. They’ve been able to drive more revenue in Q4 2020 than in the whole of 2019 combined,” explains Jared, Founder of Muir Way.
Muir Way was specifically looking for a partner who had experience in profitably scaling Google Shopping campaigns without dropping their ROAS below 3.5. The team at Loop Club immediately identified areas for improvement, including segmentation and automation. But there was one thing that Muir Way was really missing out on — social proof.
“Adding reviews is by far the single biggest optimization you can do for Google Shopping. It starts feeding a flywheel. We know that Google prioritizes star-rating listings which means more people click through and convert at a significantly higher rate,” explains Tim.