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12 Tips from Industry Experts to Boost eCommerce Sales in 2021 cover image

12 Tips from Industry Experts to Boost eCommerce Sales in 2021

We’ve gathered twelve insights from the top ecommerce experts in the shopify ecosystem to help you boost ecommerce sales over the next 12 months

2020 has been a pivotal year for ecommerce. The coronavirus pandemic forced shoppers to venture online, dramatically increasing the market share of ecommerce sales and requiring ecommerce merchants to adapt their marketing strategy to a whole new persona.

But what’s next? Which trends will still be relevant as we head into 2021?

Read on to discover the ecommerce trends 12 Shopify experts deem to be prevalent in 2021 and how ecommerce merchants can prepare their stores for success.

Set your online store up for success in 2021

2020 has shaken up the ecommerce industry and changed the way consumers interact with the brands they buy from. Engagement, social commerce, and personalization will be key in 2021. Here’s a recap of the trends we can expect to see next year:

  1. Livestreams and influencer content will dominate social commerce
  2. Website Performance Metrics Will Put an New Emphasis on Consumer Behavior
  3. Conversion tracking will become harder and more granular
  4. Personalized customers journeys will continue to be important
  5. Increasing competition calls for enjoyable customer experiences
  6. Dependence on owned marketing channels will continue to grow
  7. We’ll see goodwill gestures pop up in SMS campaigns
  8. Branded currency will become more common
  9. UX will be enhanced through rapid support
  10. Headless commerce will become the norm
  11. Subscription ecommerce will explode
  12. Brands who do the best job at storytelling and creating captivating content will win

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