Speakers

Susan Petersen


Mike Woodland


Amanda Calderon

About the event
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1 | WelcomeIntroductions by Okendo's Amanda Calderon, who will be hosting and moderating the webinar.
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2 | What is Brand Community?An essential overview of brand community and its importance in ensuring your community drives interest, purchases, and brand loyalty.
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3 | Q&A PanelSusan & Mike from Freshly Picked share their insights into how the brand strategically built a community to scale.

About Freshly Picked
Website: freshlypicked.com
Freshly Picked produces quality handmade shoes and accessories for babies and their mothers. Each product is handcrafted by local artisans in Utah and abroad, using only the highest-quality genuine Italian leather, suede, nylon, and vegan leather materials.
Freshly Picked has flourished from a thriving brand community that continues to drive its growth and loyalty for the long-term. For a brand whose product is made for the small, they've established a BIG community of influential mothers. From brand collaborations with Ayesha Curry to Hollywood's famous, every fashion-forward mom across the U.S. is becoming their advocate.
Missed this event?
Watch the webinar recording and download the slide deck!