Build Your Brand with Referrals
What is the use case?
In section 4 of the “Supercharge Your Owned Marketing” series, you’ll learn how to harness the power of positive reviews to generate new business by increasing customer referrals, building customer loyalty, and growing brand awareness.
Why use positive reviews to request referrals?
Word-of-mouth marketing is one of the most affordable and effective ways to grow a brand. Giving customers the option to invite others to try a brand that they love unlocks the door to expanding your business. Not only does a referred customer already have a positive impression of a product, they’re also more likely to spend more than organic first-time customers.
When asking customers for referrals, perfecting the timing is a must. Triggering a referral email immediately after receiving a positive review has proven more successful than sporadic, infrequent referral requests.
How it works
Okendo captures many data points that you can use to target specific members of your audience. Use these data points to request referrals from customers who left 4 or 5-star reviews, significantly increasing the likelihood of new referrals and rapidly expanding your average order value.
Use Okendo Rewards to incentivize customers to leave reviews, build brand loyalty, and increase your referral rate. electrIQ Marketing used Okendo to extend and enrich Amora Coffee’s post-purchase experience, keeping customers engaged and motivating them to share their satisfaction with their friends.
To learn more about gathering referrals from brand advocates with Okendo's Klaviyo integration, visit our feature page and schedule a demo.