Reviews and UGC
How to Evaluate a Review Management Platform
In today’s fiercely competitive world of ecommerce, harnessing the power of customer reviews has become a game-changer for any Shopify brand striving for success. The ability to leverage the authentic feedback and opinions of satisfied customers has emerged as a crucial factor in building credibility, establishing trust, and ultimately driving sales. But building strong customer…
Read MoreOkendo is Now an Official Google Seller Ratings Partner
Showcase your store’s star ratings on Google Ads to provide customers with the social proof they need to make purchasing decisions. Okendo is excited to announce a new partnership with Google Seller Ratings to make it easy for Shopify brands to stand out in search results and maximize ROI. What are Google Seller Ratings? Google…
Read MoreHow to Harness the Power of Personalization with Reviews & Customer Attributes
Whether the goal is to increase conversions and average order values, or to optimize marketing spend and foster brand loyalty, having the ability to create personalized experiences can be a game changer for Shopify brands and other online retailers. But while personalization can seem like a complicated or advanced marketing strategy, the fact is that…
Read MoreSite Speed and Why It Matters for Your Reviews Program
When it comes to determining the effectiveness of your reviews program, it’s crucial to give significant consideration to site speed. A slow-loading website can dramatically impact the user experience, leading to higher bounce rates and lower conversion rates. And with nearly 70% of consumers saying that page speed impacts their willingness to buy from an…
Read MoreQuality vs. Quantity: Why High-Quality Customer Reviews Matter in Ecommerce
If you’ve been keeping tabs on our blog, you know how passionate we are about customer reviews and their incredible value for ecommerce brands. It’s something we write about often, as we look to increase our readers’ understanding of reviews, user-generated content (UGC), and the importance of gathering zero-party data (ZPD) in this increasingly privacy-centric…
Read MoreMaximize Review Generation, Increase Your Conversion Rate
How to collect more reviews, social proof and zero-party data for CRO Customer reviews have become an increasingly critical component of any effective ecommerce digital marketing strategy. More than lending credibility to your brand, a truly optimized review program can help establish a deeper sense of trust among your customer base, enhance your ability to…
Read MoreHow to Increase Conversion Rates and ROI by Maximizing Your Reviews Displays
Ecommerce business owners and marketers know how crucial customer reviews are for driving conversions, higher AOV, and more revenue. Consumers today are faced with an overwhelming number of shopping options and reviews help them cut through the noise and provide the social proof needed to help them make more informed and confident purchases. In fact,…
Read MoreOkendo’s 2023 Ecommerce Trust Report
The Increased Importance of Social Proof & Personalization in Building Trust That Sells There’s no denying it: today’s consumers are much harder to sell to. Since the dawn of the internet age and, in particular, the birth of ecommerce, consumers’ expectations for the brands they buy from have been continuously on the rise. This is,…
Read MoreFeeding Your Brand: Three Strategies for Driving Revenue in the DTC Food & Beverage Market
Over the past few years, rapid growth and technological innovation in the ecommerce space has led to a thriving direct-to-consumer (DTC) food and beverage industry. But as a new data privacy landscape takes shape alongside evolving consumer preferences and needs, many brands are tasked with reimagining their marketing strategies to promote continued growth, drive revenue,…
Read MoreHow Slate Milk Unlocked The Power of Personalization with Robust Reviews
Slate Milk is a successful subscription-based DTC brand that offers high-protein chocolate milks and lattes that provide delicious sources of strength and energy to health-conscious individuals worldwide. Some people may be familiar with the company from their appearance on the hit show, Shark Tank. And although Slate Milk didn’t end up making a deal with…
Read More