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Contextual Targeting: How to Target Your Surveys to the Right Customer at the Right Time

Whether the goal is to increase sales, improve user experiences, or understand the effectiveness of marketing campaigns, online merchants today need the ability to collect and analyze data related to various points in the customer journey.  But as regulators and big tech tighten controls around privacy, businesses now face the additional challenge of adapting their…

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7 Best Practices for Post-Checkout Surveys

In our last blog, we covered the importance of deploying a high-impact tech stack at the post-checkout buying stage in order to capitalize on the opportunity that exists after a customer makes a purchase.  One of the areas we highlighted was the use of post-checkout surveys to collect highly actionable insights from customers. With their…

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