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Contextual Targeting: How to Target Your Surveys to the Right Customer at the Right Time

By Lindsay Kolinsky | January 24, 2023

Whether the goal is to increase sales, improve user experiences, or understand the effectiveness of marketing campaigns, online merchants today need the ability to collect and analyze data related to various points in the customer journey.  But as regulators and big tech tighten controls around privacy, businesses now face the additional challenge of adapting their…

Understanding NPS and CSAT Surveys — And How to Turn Customer Feedback into Action

By Lindsay Kolinsky | January 17, 2023

The perfect customer experience doesn’t come together overnight. Key to optimizing your customer experience is understanding how your customers feel about your brand at any given moment, and using this feedback to make necessary updates and improvements to your customer journey.  Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT) are two of the most…

“How Did You Hear About Us?” (HDYHAU) Surveys: Optimize Marketing Spend by Uncovering Your Most Effective Channels

By Lindsay Kolinsky | January 10, 2023

Ecommerce marketing teams put a great deal of time and energy into driving online engagement and sales. But in order for these efforts to pay off, they need the ability to track the performance of campaigns and identify which channels are the most effective at reaching and converting new customers.  This is where post-purchase “How…