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A Guide to High-Performing Google Shopping Ads 

By Lindsay Kolinsky | November 21, 2022

Social proof and Smart Shopping Campaigns: A framework for success Google Shopping has become a force for consumers and ecommerce brands alike in recent years. Two decades after its launch as “Froogle”, a service that enabled buyers to compare products and prices, the platform has evolved into one of the most effective sales tools for…

Retain Your BFCM Shoppers

Retaining your BFCM Shoppers

By Lindsay Kolinsky | November 15, 2022

BFCM Expert Tips Series: Post 3 With U.S. consumers spending close to $20B on ecommerce purchases across Black Friday and Cyber Monday in 2021, it would be fair to say that BFCM has become the Super Bowl for online retailers. Historically, this has meant ecommerce brands finding the best way to captivate deal-seekers. And with…

Monitoring and Measuring the Customer Experience to Drive Loyalty

By Lindsay Kolinsky | November 10, 2022

These last few years have shed a spotlight on the pressures brands face to constantly deliver first-rate customer experiences. Even in the most challenging circumstances, consumers expect the businesses they buy from to meet their expectations for things like speed, convenience, and availability—even when uncontrollable factors like supply chain disruptions make it challenging to do…