Outland Denim Customer Story
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Outland Denim began as a place to train and employ women who had experienced sex trafficking. This background laid the foundations for the Australian-based brand to build a loyal customer base of sustainable shoppers that want to empower humanity as they spend their money.
Eager to share greater social proof with on-the-fence shoppers, Outland Denim implemented Okendo review snippets in their abandoned cart emails to increase sales and revenue. Adding on-brand shopper experiences in this way helped give new customers the confidence to make a purchase and helped evolve a sense of community to this brand with a really important backstory.
Convincing new customers to take a chance
Outland Denim found themselves on the lookout for new touchpoints which would allow them to better understand and improve the customer experience. They knew that the insights Okendo customer reviews provided would help them accomplish their goal of empowering potential customers to feel comfortable shopping with a new brand.
The brand needed to increase the amount of social proof being shown to customers throughout different stages of the buying cycle. After being disappointed by a prior reviews provider for their lack of hands-on support and key integrations, they opted for Okendo.
“Through collecting and displaying reviews, we’re able to facilitate a connection between past and potential customers in a way that gives those less familiar with our brand the confidence to purchase,” explains Darren Ford, Outland Denim’s Head of Digital.
Outland Denim knew that providing a consistent brand experience was important when it came to building recognition with new customers. The customization features that the Okendo-Klaviyo Integration offered would allow them to streamline their designs and branding across all communications, including the review request emails they were sending out.
The brand was well aware of the impact customer reviews could have on their business — especially when it came to convincing new customers to hit that all-important “buy now” button. Using the Okendo-Klaviyo integration, Outland Denim was able to incorporate high-quality reviews into their abandoned cart email sequence, turning on the fence shoppers into confident, paying customers.
“I was most excited about how seamlessly Okendo integrated with Shopify, Klaviyo, Google, and Facebook. These are all systems we would rely heavily on to share the social proof collected,” says Darren.