Nimble Activewear Customer Story
in Click-Through Rate
in Average Revenue Per Recipient
74% relative increase
in Click-Through Rate
Nimble Activewear encourages women to get their game on with stylish activewear sets. Complete with a side dish of sustainability, the brand is committed to reducing its footprint through sustainable materials and low-impact practices. Whether it’s tees and tanks to add a dose of class to your gym trip or comfy outerwear for your next hike, Nimble Activewear has got the goods. Its green-focused outlook and gorgeous range of products have led to the creation of a strong community of active earth-lovers.
Nimble Activewear has always had one finger on the social pulse. The brand understood the power of UGC and its role in encouraging buy-ready shoppers to make a purchase, but needed a way to incorporate this into abandoned cart emails. Luckily, the Okendo-Klaviyo integration was on hand to help. Through a split-test campaign featuring Okendo’s review snippets, Nimble Activewear was able to dramatically boost conversion rates on abandoned cart emails.
Regain lost purchases with engaging Abandoned Cart emails
It’s crucial for customers at the bottom of the funnel who haven’t yet converted to see recent five-star experiences from their peers. Ignoring them would mean leaving a considerable amount of money on the table.
The Okendo-Klaviyo integration injects product review summary snippets (which include an overall star rating and the number of reviews available) or a feed of reviews specific to the product in question to entice almost-buyers back to the point of sale.
For each new email in Nimble Activewear’s AC flow, Okendo created an identical variation that included a review snippet. The flows were then split tested, with 50% of eligible shoppers receiving the variation without reviews and 50% receiving the variation with.
"We ran an A/B test on AC emails with and without reviews in them, and those with the reviews had a click-through rate of an additional 6%. People are more inclined to click through when the review information is there and they can see that social proof”, says Vera.
In future campaigns, Nimble Activewear can implement Okendo’s Static Review Block, which pulls in the latest five-star reviews in a customizable static block, or the Dynamic GIF Review Block, which presents the reviews in a dynamic, stylized block.
Okendo’s intuitive review capture feature and Klaviyo’s powerful automated email sequences proved to be a magic combination for Nimble Activewear’s AC flow. Validation from previous customers is one of the most important factors for prospective customers. The results were unanimous. The variation that included the Okendo review snippet garnered a higher click-through rate and a higher relative change overall.